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AdWords - Cost-Per-Click

By Carly Marx

Google AdWords allows you to create ads and then place them in front of the right people in an easy and direct way known as keyword based advertising.

Once you know what keyword is most relevant to your business you are ready to create an ad and get started with AdWords cost per click advertising. A cost per click ad means that you only pay for an ad if someone clicks on it- otherwise it does not cost you anything at all.

There are several ways to increase how well you do in this type of advertising model, and there are several things that you should keep in mind when you get started. AdWords cost per click starts with the ad itself. After you have created the ad as you would like for it to appear, you will then have to decide how much you are willing to pay for each time that the ad is triggered, or the maximum cost per click.

If you set the maximum CPC rate too high you will consistently go over budget without increasing your traffic enough to be worth it. Or worse, you will spend money for zero return at all. On the other hand, if you set this number too low you will get shut out of every bidding auction and the same thing will happen.


Once you know how much you are willing to spend per AdWords cost per click, it will be time to monitor to see if you are increasing traffic to your site and what the conversion rate is for this increased traffic. If your conversion rate is not what you were hoping it to be there are several options to increase it and ultimately, your company's bottom line. First, you must decide if you should increase the maximum CPC amount to get better placement.

Are you getting adequate traffic, but getting a lot of bounce? (A bounce occurs when someone visits your site but takes no action whatsoever.) If this is the case, then it is more likely to be a problem with the site itself rather than with placement. However, if the reverse is true and you are not getting a lot of traffic to the site at all, it might be time to consider upping your bid to gain better positioning.

Regardless of how you view a conversion, that is the main goal to your business success and you should be able to increase those rates with the right AdWords cost per click campaign. Just getting people to your site is not going to improve your conversion rate, nor will it do anything for your bottom line. You have to be making those conversions for the campaign to be considered a success.

Think of it this way: the most elegant shop is in the most exclusive part of town. They offer glasses of champagne to you on silver trays as soon as you walk in. This is one very high class place to be sure. But, how long do they get to keep offering such riches if they never make a single sale? Yes, they did spend the big bucks to have the best spot in town, and they do have the nicest shop in town, but they are failing because no one is buying. It is the same with AdWord cost per click- you can spend huge bucks getting to number one and have a very nice ad, but if you are not converting at all, you have wasted the number one spot for nothing.

Source: ezinearticles.com

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