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Optimizing Content Marketing: 3 Ways To Growth Hack Your Blog Engagement




One helpful thing to keep in mind when we’re talking about the relationship between blog engagement and growth hacking is how conversion rate fits into the entire scheme of things. As a quick refresher, achieving a conversion is equated with having a visitor fulfill one of your site goals, whether it be signing up for an email list, or making an account, and even to buying a product.

So how do all of these things relate? Well, the important thing about conversions is that they essentially measure if your site is doing what it is intending for it to do. For example, if we take the case of a business owner who wants to open up a new online revenue stream by expanding his online presence. There is an appropriate set of site goals that the owner will specify and intend for visitors to complete in order to spur and increase growth.

For us, the question now becomes how we should approach the task of increasing conversions. That’s where blog engagement comes in, as engagement of site visitors is a vital component that drastically improves conversion rates. The point here is that blog engagement results in improved conversion rates, and improved conversion rates result in greater growth, which was our initial goal.

Now, let’s take a look at some of the ways in which you can directly upgrade the level of engagement for visitors to your site.



1. Increase The Number Of Static Visual Elements And Designs On Your Page


It’s a common saying that humans are visual creatures, but this idea is even more relevant in regards to online mediums. Due to the excess of information and words that we as Internet users are constantly bombarded with on a daily basis, visual elements such as pictures or designs immediately stick out, grab our attention and focus, and help us process and digest more complex pieces of information.

If you want your blog and your words to stick out to your visitors, think of visual elements as incentives to motivate those visitors to stay around for a bit longer and explore your message and brand story. In fact, the creative use of visual elements has already revolutionized the field of online marketing and sparking customer engagement.

To increase the level of engagements among your visitors, it’s essential that you take the steps to implement attractive designs around your website and effective graphics. Instead of including statistics in a long paragraph, you might find greater success using a chart or graph that represents the data. Even including the data with a bordered, colored background will make it more appealing to visitors.

A flowchart with a simple design and relatable cartoons or characters functions as a great stand-in for layered and difficult-to-understand logical twists and turns.



2. Repurpose Content In Innovative Ways


You may or may not be familiar with the idea of repurposing content. The premise of repurposing content is the use of transferring old information into new articles with updated themes. Repurposing content is an attractive method for bloggers to increase the number of leads to their site, because it saves the time and energy of creating an entirely new set of data points and, subsequently, and gathering the necessary information. Repurposing content allows organizations to breathe new life into quality pieces that have already been published.

The process of repurposing content follows exactly from the word repurpose. As a content creator you are taking the same information, but using it for a different purpose by framing it a certain way. If you can add visuals to older data and information, you’ll kill two birds with one stone since you’ll now have an article that is more appealing to readers while saving on the costs of producing that article.

A key consideration you should have when repurposing content is that you must pay attention to the framing of the repurposed content. The repurposing must be done in an innovative way that either adds some new information or updates to an older development, or entirely defines an older article or topic with a new, fresh, and modern perspective.



3. Include Videos When Relevant


The idea of videos along with their appeal and their relevance to visitor engagement are obvious. However, deciding where and how to place a video on your site should be taken as a calculated risk. The risk is that poorly placed, irrelevant, or distracting videos have the potential to detract from the overall coherency of the website and drive away visitors as a result.



 

Ideally, you’ll want to emulate the basic concepts behind this design. The video and the video playlist are big enough to be noticed but also not intrusive as the article still occupies a decent space in the user’s initial field of vision. The content of the video is also supplementary to the content of the article. Therefore, you should aim to place your video in a conspicuous but not overbearing location and seek to choose videos that enhance your content and message.

Both static and dynamic visual elements are crucial to increasing the level of blog engagement on your website. However, these elements must be utilized in a way that grabs the user’s attention because they are informative and interesting, rather than flashy. Repurposing content will also allow you to create more leads to your website while saving costs. Recognizing the importance of visual elements to engagement is half the battle, the other half is being prudent and innovative in how you incorporate them.



Source: forbes.com    Aj Agrawal

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